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Posts: 32941
Location: Rhinelander, Wisconsin | Tuffy Boats Esox Mag by Recon.
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 547421612_10239089340511326_7252663407980814683_n.jpg (110KB - 19 downloads)
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Posts: 1799
| So will the Tuffy brand be gone now and the models under Recon? |
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| Recon does not yet have the Esox on their website but found it on Badger Marine FB page. Apparently, it is a 2026 model. Really a great looking boat. Layout, storage, etc. |
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Posts: 583
Location: deephaven mn | i would think Recon would continue to promote their brand and grow it versus taking on the hassle of repromoting Tuffy
must have been a pretty low number to take this on. lets take a poll would you rather own a Recon or a Tuffy? |
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Posts: 1336
Location: E. Tenn | I'm sure the folks at Recon gave it a lot of thought, and "Tuffy Esox Magnum by Recon" seems to be the way to go. The Tuffy brand has a small but loyal following, Recon has its customer base too, so everyone's covered.
I like the name.. |
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| miket55 - 11/17/2025 8:18 AM
I'm sure the folks at Recon gave it a lot of thought, and "Tuffy Esox Magnum by Recon" seems to be the way to go. The Tuffy brand has a small but loyal following, Recon has its customer base too, so everyone's covered.
I like the name..
If this was a decade ago, I would agree that they might want to keep Tuffy in the name. But I think that time has passed and the important thing is the model, Esox Magnum. Recon has established their own brand and reputation. I don't think they gain anything by tagging Tuffy on a model. |
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Posts: 32941
Location: Rhinelander, Wisconsin | North of 8 - 11/17/2025 12:20 PM
miket55 - 11/17/2025 8:18 AM
I'm sure the folks at Recon gave it a lot of thought, and "Tuffy Esox Magnum by Recon" seems to be the way to go. The Tuffy brand has a small but loyal following, Recon has its customer base too, so everyone's covered.
I like the name..
If this was a decade ago, I would agree that they might want to keep Tuffy in the name. But I think that time has passed and the important thing is the model, Esox Magnum. Recon has established their own brand and reputation. I don't think they gain anything by tagging Tuffy on a model.
It's 'Tuffy Boats by Recon'.
There are a surprising number of Tuffy owners who would disagree. The Esox Mag was the flagship for popularity replacing the Marauder, and that's why it was built first. At this time Recon is looking over tooling and reworking same to decide which other models may be produced. From the 80s until a few years ago, Tuffy has been a small portion of much larger companies. It's been over 30 years since the number produced was beyond Recon's capacity. It was marketing that made Tuffy look bigger. I worked for them from 1976 through several owners, to when Scot bought and trashed the company. It wasn't quality overall that got him, it was the lack of consistent customer service and the inability to build enough product. I worked for Tuffy for over 40 years, and figured when Scot bought it that was the end. Now OFM manages Recon's social. One never knows... |
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| Thanks for the perspective Steve. My thoughts were that after the issues with Tuffy brand under its last owner, the value in the Tuffy name would be diminished, as opposed to the actual models, in particular the Esox Mag. But, it is a long term brand name it would be nice if it survives. |
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Posts: 7094
Location: Northwest Chicago Burbs | I personally thing that the name Tuffy will still resonate with at least Midwestern fisherpeople.
BUT. yes I believe Recon will have to work hard to re-establish the Tuffy name after the disaster that was the last ownership group.
HOWEVER, those that have knowledge to the mess that Tuffy has been know whom to place the blame on and with him out of the picture, hopefully folks see that Tuffy is now in much better/capable/honest hands. |
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Posts: 1799
| You have Steve seem to have a gigantic dislike for previous ownership. |
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