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Muskie Fishing -> General Discussion -> New Owner- Live Action Lures
 
Message Subject: New Owner- Live Action Lures
Jeff Hanson
Posted 12/23/2012 3:48 PM (#604968)
Subject: New Owner- Live Action Lures




Posts: 944


Live Action Lures new owner is Drake Herd of Minnesota.
They were started in 1984 by the late Joe Borgwardt. After Joe Passed away in Sept of 2005 the company was sold to Craig Eversoll and now Dec of 2012 sold to Drake Herd. Big Joes were one of the first big soft plastics available for Muskys and continue to be one of the best.
Live Action Lures will be at Chicago, Milwaukee and Minnesota Musky shows in the Musky Mayhem Booth.
He will have new custom show colors and paint jobs in Big Joes and MoJoes. All Live Action lures are made in the U.S.A.... including the Mojoes that were being made in China.
The new website will be up in coming weeks stop in a few weeks and check it out liveactionlures.com
If anyone has questions on baits or availability please contact Drake at: [email protected]
Thanks,
Jeff Hanson
madisonmuskyguide.com
Propster
Posted 12/23/2012 5:45 PM (#604988 - in reply to #604968)
Subject: Re: New Owner- Live Action Lures




Posts: 1901


Location: MN
Good for you Drake. Pump that baby up a bit.
Dave Williamson
Posted 12/23/2012 8:03 PM (#605010 - in reply to #604988)
Subject: Re: New Owner- Live Action Lures





Posts: 203


Location: Alexandria, Minnesota
Congrats Drake......Will have to hit you up for some custom colors....
0723
Posted 12/24/2012 8:59 PM (#605159 - in reply to #605010)
Subject: Re: New Owner- Live Action Lures




Posts: 5171


Great to hear i liked the old baits made by joe sounds like they will be similar to those custom colors beautiful!
muskie-nick
Posted 12/24/2012 10:08 PM (#605169 - in reply to #604968)
Subject: Re: New Owner- Live Action Lures





Posts: 163


Location: lake st clair michigan
congrats ....and made in the USA ...not a lot of lure companys can make that claim nowadays .....i know what i will be spending some money on
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