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Posts: 4053
Location: Land of the Musky | Well, I know the COGS and they do make a lot on each lure BUT once you throw in the FET/taxes, marketing/advertising, fancy packaging, shows (booth, hotel, gas, etc.), etc. they are making a decent profit but nothing like you might think. I do see a lot of others out there though that go for well under $20 and made just as well but many do not have the above costs piled into each lure for costs. At the end of the day you can either be a company in the lime light and spend a lot on incidentals, you can run on a shoe string budget just making good lures or some place in between. Free market baby! Spend at will but spend with caution or you will be out of business soon. Don’t kid yourself, there is a lot of money in fishing tackle and lures IF you can do it right. I think Rapala reported $221 MILLION in revenues last year.
James
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Posts: 1302
Location: WI | If $25 helps me catch a big one, it's well worth it. I have one DCG, and a couple MOJO's and just bought a new rod and reel to throw them this year.
I'm sure 4 or 5 bags of aluminum cans would pay for a doulble 10. That's pretty easy money right there. |
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| This is off the point slightly but I saw that the Bigfoot Tinsel tail made by Bucher was being sold for only $14.99. Why is one lure $15 and another $25-30?
To the point the numbers of huge fish will continue to rise but like Howie Meyer likes to say there is more to muskie fishing than throwing a bucktail at a clump of weeds and reeling it straight back.
Edited by DJS 4/13/2008 4:30 PM
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Posts: 2089
| The Bucher is made in China with cheaper components. I'd guess manufacturers cost with the numbers that they do is probably around $3 .Yup, it costs them $3 to make and retail for $15. But that's ok, because $15 is less than $25 right? Oh, and tinsel IS NOT flashabou. Big difference. All that glitters is not gold. Steve |
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| DCG's go for $29.99 at Eden Prairie Gander Mountain. I just wanted to get the number correct since $29.99 isn't $25 either. |
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Posts: 1243
Location: Musky Tackle Online, MN | That's Gander's choice to sell them at $29.99 and nothing to do with Musky Mayhem. That's $5 to $8 more than I see them anywhere else.
Aaron |
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Posts: 734
| They sell for $22-$25 at all retailers except Gander Mountain. I wonder if any of you dissing Musky Mayhem have ever met them. Hands down some of the nicest people in the musky industry. Great people, great products, I would not buy from anyone else.
AWH beat me to it.
Edited by MuskyJay 4/13/2008 5:57 PM
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| Not realy sure alot of "dissing" is going on it just seems that if a consumer wants to question and not purchase a product based on price they have every right to. It just pays to be a wise consumer. |
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Posts: 4053
Location: Land of the Musky | I have only heard the best stuff about those guys! I for one admire the marketing they did. |
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Posts: 556
| DJS - 4/13/2008 5:49 PM
DCG's go for $29.99 at Eden Prairie Gander Mountain. I just wanted to get the number correct since $29.99 isn't $25 either.
every where i have seen them they are 25 |
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Posts: 814
| In Reality they are only 22.50 if your a Muskies Inc. Member and order from Thornes 10% off for members! And If you want save more money go to one of the shows and buy four for 80.00 AND SAVE TAX AND SHIPPING! Brad and Carrie have always ran specials since they've been selling them  These blades are the best twenty dollars I ever spent, and they last more than one fish! 
Edited by mskyhntr 4/13/2008 8:59 PM
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Posts: 203
Location: Minnesota | I know of two places online that sells them for less than $21.99 for standard line of DCGs... rest seems to be above $24.99... if you look hard enough, you'll see them for less than $21.99... good luck... |
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Posts: 2378
| MuskyJay - 4/13/2008 12:55 PM
Mayhem is making plenty of money without adding mine to the mix, so i'd rather support a friend and a small basement company where every lure touches his hands.
I tend to disagree with that statement
All of the cowgirls are made at Brad's place..... either by them or close friends. Baldy doesn't make all of them himself either!
Who makes them for me then? Like Brad and Carrie, I do have some help. But, like Mike said I touch every one before it leaves. Doesn't really matter though.
Like has been said, Brad and Carrie are great people. Regarding their success, I say good for them.
Back to the original question...fish will likely become conditioned to these baits, but it does not appear to have happened yet. Not a magic bait, though...no such thing.
Edited by BALDY 4/14/2008 7:17 AM
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