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| Jump to page : 1 2 Now viewing page 2 [30 messages per page] Muskie Fishing -> Lures,Tackle, and Equipment -> New Tackle Industries (TI Rods) Ready to ship!!! |
jackson |
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| Tackle Industries |
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Posts: 4053 Location: Land of the Musky | Just a side comment on prices. What I have found with larger companies is that a lot of money goes into advertising. Example: Rapala (Normark Corp) spent over $20 Million just on advertising a few years ago. I talk with a lot of sales guys in other industries and if a "widget" cost $5 to make you will have another $2-$4 in advertising for it to be successful on a large scale. I have been in business for almost 8 years I have taken the stance that I will put a little more money into the design and quality and very little in advertising. The saving are passed along to my customers in the form of lower retail. My SuperD lures are a good example. The SuperD cost more to make with my double coil harness vs my competition when I first made them but I was able to price them about 35% less because I was not advertising on the big shows paying out $20k-$40k per show as a sponsor (x 3 or 4 shows!!). That amount of money is a lot of money to make up in lure sales. But don't think I am not advertising either, I have a small advertising budget and you will see my ads from Muskies First to Musky Hunter magazine and as of last year I started putting out commercials on TV in and around the major musky shows. In 2012 you will see that increase about 10X but I found a way to keep my cost down significantly for commercials so you don't really see my retail go up that much. To me the business&marketing side is just as much fun as the lures and rods. Still #1 IMO has to be customer service. I have a little rule for myself and I have to answer all emails and phone calls in 24-48 hours. I am about 99% there but my pesky kids get in the way sometimes.  Some here will testify that I answer emails at 11pm on a Saturday night. Thanks, James PS-jackson, your rod is already gone! Only person I know that can ship fast than me is Aaron with Musky Tackle Online. Someday he will break a finger and then I will have him! | ||
| Tackle Industries |
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Posts: 4053 Location: Land of the Musky | |||
| jackson |
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| Muskyfreak44 |
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| Tom |
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| brianT |
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Posts: 427 Location: Planet Meltdown | |||
| Tackle Industries |
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Posts: 4053 Location: Land of the Musky | |||
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