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Muskie Fishing -> General Discussion -> Musky Hunter Magazine Goes Digital
 
Message Subject: Musky Hunter Magazine Goes Digital
sworrall
Posted 5/5/2014 2:46 PM (#710228)
Subject: Musky Hunter Magazine Goes Digital





Posts: 32886


Location: Rhinelander, Wisconsin
Read about it.


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stdevos
Posted 5/5/2014 3:27 PM (#710235 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 416


Location: Madtown, WI
$.05 more expensive to get digital only. Something is wrong here....
Anonymous
Posted 5/5/2014 3:58 PM (#710238 - in reply to #710235)
Subject: Re: Musky Hunter Magazine Goes Digital


stdevos - 5/5/2014 4:27 PM $.05 more expensive to get digital only. Something is wrong here....


People need to eat.

For a little over 20 bucks - you get articles written by some of the best anglers to ever fish for Muskies in the entire history of the universe. These anglers include guys like Gregg Thomas, Spencer Berman, and Matt Gunkel.

A steal any way you look at it. Well worth it if you are not a subscriber to the magazine.

 

B



Edited by Anonymous 5/5/2014 4:06 PM
UPMuskyr
Posted 5/5/2014 4:24 PM (#710242 - in reply to #710228)
Subject: RE: Musky Hunter Magazine Goes Digital




Posts: 158


Location: Carney, Mi (in da UP eh!)
Just the other day when I was loading Paper Rolls into a semi trailer headed for a printer I noticed the paper job was destined for Musky Hunter Magazine...even printed extra labels to hang one in my locker at work and brought one home to show the wife...was pretty proud of that, although my coworkers didn't understand the excitement????? Guess that shows what the paper industry is facing hopefully there is a few years left...still to young to retire...Randy

Edited by UPMuskyr 5/5/2014 4:26 PM
Junkman
Posted 5/6/2014 7:51 AM (#710302 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital




Posts: 1220


I do a lot of traveling and have actually gotten pretty used to reading my local newspaper online when I'm away. And, there's no extra charge to have digital when you pay for physical delivery. But, I'm clearly not attached to the newspaper in any way and would happily toss it in the trash if I were not a trained recycler. So, I opt for REUSE which is higher on the list than recycle and leave it in the restaurant every morning where I know it will be read 20 or 30 times more. But NOT MY MUSKY HUNTER! I like to have it right in my greasy little hands, especially on a cold winter Sunday before the Packer game. I like to have them lying around the house so I can get my musky fix when I feel like it. Then, when I'm really old in the nursing home, maybe I'll sell a coupe to a collector so I can have some cash to bribe the staff for a lubricated catheter instead of the cheap dry ones that hurt like hell! ( don't ask me how I know this stuff) Anyway, since I'm a year from my first social security check, MUSKY HUNTER is still the single best thing that comes in the mail.
stdevos
Posted 5/6/2014 8:10 AM (#710304 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 416


Location: Madtown, WI
Not questioning the value of the content, just odd that digital is more expensive than printing and shipping.
Southshore
Posted 5/6/2014 9:51 AM (#710315 - in reply to #710228)
Subject: RE: Musky Hunter Magazine Goes Digital




Posts: 218


Too bad they don't offer both formats for the single subscription price as many other magazines do.

Don't plan on making any money on back issues. Last year, I had to beg people to take my complete collections of Muskie Hunter, Fishing Facts and In-Fisherman. Second Hand Books gave me $53 for a collection of 103 fishing books which at on time I thought was priceless. Oh well.....

Edited by Southshore 5/6/2014 9:53 AM
M Winther
Posted 5/6/2014 10:45 AM (#710327 - in reply to #710304)
Subject: Re: Musky Hunter Magazine Goes Digital




Not questioning the value of the content, just odd that digital is more expensive than printing and shipping.


Well, it helps to keep in mind that capitalism is good. Price is mostly based on supply and demand rather than just the cost to produce or ship a product. In this case, MHM seems to figure that at least some people will prefer the digital format enough to pay the same rate as for the physical copy.

I'm disappointed that there isn't a bundled version. For example, In-Fisherman subscriptions are $10/year for physical, $10/year for digital, and $15/year for both. If MHM did something similar AND offered it on a mainstream platform I trusted more such as the Amazon Kindle app I'd probably get both.
MACK
Posted 5/6/2014 11:11 AM (#710330 - in reply to #710242)
Subject: RE: Musky Hunter Magazine Goes Digital




Posts: 1080


UPMuskyr - 5/5/2014 4:24 PM

Just the other day when I was loading Paper Rolls into a semi trailer headed for a printer I noticed the paper job was destined for Musky Hunter Magazine...even printed extra labels to hang one in my locker at work and brought one home to show the wife...was pretty proud of that, although my coworkers didn't understand the excitement????? Guess that shows what the paper industry is facing hopefully there is a few years left...still to young to retire...Randy




People have been saying for two decades now that the Print industry will dry up and go away.

Not gunna happen.

Sure...it's been reduced from what it once was. But print won't go away entirely. Still way too many uses and avenues for it. Digital does NOT perfectly blanket and cover all aspects of visual communications.

Digital reading isn't for everyone. When the tablet book reading craze hit...lots of people put down the printed books and started to carry around the tablets. Some found the limitations to that and have put down the tablets and picked back up the printed books.

To each their own. Everyone has different opinions and personal preferences. It's nice to have options and digital is just that....another option for those that prefer that it over print. There's a market for both.



Edited by MACK 5/6/2014 11:16 AM
stdevos
Posted 5/6/2014 11:36 AM (#710335 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 416


Location: Madtown, WI
I'm in the club that I'd much prefer to have a hard copy to page through. You could convince me to go digital if it was used to it's full potential, like the ability to search your library for a specific article or category but I haven't seen that feature in any of my magazine apps. Only ddfenner has even supplied an index of articles for MH.

Also like to see a bundle, feel like if I purchased a physical copy I should have rights to digital too since I've already paid for the "content", just not the 2nd means of distribution.
anzomcik
Posted 5/6/2014 11:57 AM (#710338 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 531


It would be cool to have the combo package, however I also do understand that just because its easy to think the internet is very cheap that does not make it free for services provided in it. It might cost more to put it out there digitaly thanto print it on paper at this point in time. I do not know but being that it is with in a nickle of each other my guess is they will earn less money on the digital copies vs paper copies, that nickle was trying to bring a balance back with out people crying they are price gouging
MACK
Posted 5/6/2014 12:20 PM (#710343 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital




Posts: 1080


I haven't gone looking at any digital magazine subscriptions yet. Reason being: I am chained to and work on a computer ALLLLLL day long anywhere from 8 to 14 hours a day all week long. The last thing I want to be doing when I get home is staring at another computer. I like to have that mental and physical separation from the digital world. I love going UNPLUGGED whenever I can.

I find throwing Print issues of Musky Hunter in my truck or with my bags when going on a fishing trip is easy enough. They're great to throw on the kitchen table or a coffee table while on a trip. I'm sure a lot of the places most guys go fishing, already have the luxury of WiFi internet access for access to the digital subscriptions, but the places I fish, don't have internet access nor do I want them to. Again....going unplugged is GREAT! I go fishing to get away from the computers and the digital world. I prefer the Print version.

I just can't stand having a computer involved in every single facet of my life.

Again...the digital version is a great option for those that prefer that. Nothing wrong with that.


stdevos
Posted 5/6/2014 12:39 PM (#710348 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 416


Location: Madtown, WI
Yeah, but wouldn't it be awesome to throw every issue of MH in your truck rather than just the most recent issue? If while on said trip you experience a bad algae bloom, wouldn't it be nice to search for all articles on that topic?

A hard copy is certainly great while sitting on the thrown or decompressing after work but wouldn't it be cool to actually use a MH database as a tool that you can apply in the field? That's where digital trumps printed and the feature that I don't understand why it doesn't exist already. Not just talking about MH really, I have a couple digital magazine subscriptions that are just begging for a search option.
M Winther
Posted 5/6/2014 12:53 PM (#710352 - in reply to #710338)
Subject: Re: Musky Hunter Magazine Goes Digital




I do not know but being that it is with in a nickle of each other my guess is they will earn less money on the digital copies vs paper copies, that nickle was trying to bring a balance back with out people crying they are price gouging

my guess is that the margins are better on the digital editions because the costs are lower. once it's produced in-house, does magzter charge more or less per issue than the printing/mailing company? the digital price seems to be set in a way that creates the choice for people without any financial incentive one way or the other. over time, demand will impact this and it'll be interesting see what happens to the price of the digitial subscription compared to a physical subscription.
ToddM
Posted 5/6/2014 1:17 PM (#710355 - in reply to #710228)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 20219


Location: oswego, il
If the digital copy is not the same file or file format sent to the printer then there could be your extra cost right there. Either way we have a choice and choice is good.
anzomcik
Posted 5/6/2014 1:34 PM (#710360 - in reply to #710352)
Subject: Re: Musky Hunter Magazine Goes Digital





Posts: 531


M Winther - 5/6/2014 1:53 PM

I do not know but being that it is with in a nickle of each other my guess is they will earn less money on the digital copies vs paper copies, that nickle was trying to bring a balance back with out people crying they are price gouging

my guess is that the margins are better on the digital editions because the costs are lower. once it's produced in-house, does magzter charge more or less per issue than the printing/mailing company? the digital price seems to be set in a way that creates the choice for people without any financial incentive one way or the other. over time, demand will impact this and it'll be interesting see what happens to the price of the digitial subscription compared to a physical subscription.


I was thinking their may be a third party company that takes the file and puts the mag into the digital version, they may charge more than the printer putting ink to paper. If they charge more and only 1 in 5 people use the digital version then its less profitable or even if they charge less and a small percentage of people view it digitally then its still cost more per issue. It might be X amount to digitize an issue, whether 1 person reads it or 50000 it still has the cost to make it digital.

Again I do not know the workings of how to print a magizine or put it digitally online, I am saying that the end result to create a digital copy could cost more then the printed.
M Winther
Posted 5/6/2014 2:24 PM (#710364 - in reply to #710360)
Subject: Re: Musky Hunter Magazine Goes Digital




Muskies Inc provides their magazine in print and digital editions. the bid for their layout/design work includes both versions. it can't be that hard to produce multiple formats for an experienced professional in the field.
http://www.muskiesinc.org/indy_files/mimag.html

this is just having fun speculating, but i'd bet that what Magzter brings them is an existing architecture for managing PAID digital subscriptions...
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