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Muskie Fishing -> Muskie Boats and Motors -> Humminbird Launches New SOLIX units
 
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Message Subject: Humminbird Launches New SOLIX units
mtcook16
Posted 1/18/2017 11:36 AM (#846604)
Subject: Humminbird Launches New SOLIX units





Posts: 546


Location: MN
Humminbird introduced a new series of touch screen units called Solix. The units come in 12" and 15" sizes and are packed with all of their newest innovations.

From Humminbird:

Humminbird SOLIX Series combines 12" and 15" displays with Cross Touch® Interface alongside groundbreaking innovations like MEGA Imaging™, CHIRP Digital Sonar, AUTOCHART® Live with vegetation and bottom hardness mapping, Bluetooth® connectivity and i-Pilot® Link™ navigation.

Unprecedented Screen Innovation
SOLIX is setting the bar for the angling sonar category in display size with two variations - a 12- and 15-inch screen model. Both come standard with Humminbird's Cross Touch® Interface, letting anglers operate the unit via touchscreen or keypad, all while customizing the screen with up to four independent viewing panes.

Never-before-seen Image Clarity
SOLIX units come in two versions. One is equipped with GPS and CHIRP Digital Sonar, the other adds Humminbird's game-changing MEGA Imaging. This is the first Down and Side Imaging technology to enter the megahertz range with performance that's nearly three times greater than traditional 455 kHz frequencies. It results in the clearest, sharpest imaging returns ever.

When asked to explain MEGA Imaging, Humminbird's brand manager Ray Schaffart said, "The screen detail is so defined that that in some cases you can literally see each individual fish and make out their head or tail in the sonar shadow. Natural bottom structures like rocks and stumps almost look like photographs, while man-made structures like shipwrecks, road grades or sunken bridges, offer up imagery down to the individual beam. After people see it, they just can't believe it."


The Next Generation in Mapping
Also standard on all SOLIX models is Humminbird's expanded AUTOCHART® Live technology that creates and saves structure maps on any body of water. AUTOCHART Live identifies and maps depth, bottom hardness and vegetation. Anglers know that fish relate to depth, weed lines and transition points in bottom type - for example where a soft, muddy bottom transitions to firm sand or rock. By collecting all that data on an AUTOCHART Live map, Humminbird helps anglers keep their boat in the strike zone on productive structure.

Fishing takes another huge step forward when AUTOCHART Live is used in conjunction with i-Pilot® Link™ from Minn Kota®. With both technologies cooperating, an angler can tell his Minn Kota trolling motor to "follow" a specific AUTCHART Live contour at a set speed, and with the press of a button the boat will precisely follow the exact path. Now, anglers no longer need to guess where fish-holding structure is located. They can precisely follow the weedline, bottom hardness or depth contour, and stay within easy casting distance of their target.

Unsurpassed Connectivity
Bluetooth is built into every unit, allowing anglers to sync smartphones to the on-board SOLIX. Text messages, missed calls, signal strength and other notifications appear right on the Humminbird display, so phones can stay safely in pockets where they belong for hands-free fishing. It creates a flawless on-board network of electronics and connectivity.

For plug-and-fish networking, high-speed ethernet provides easy connectivity to Humminbird 360 Imaging, Minn Kota i-Pilot Link, Humminbird CHIRP Radar, and additional SOLIX or select HELIX units. The new units are fully compatible with Humminbird LakeMaster® charts, SmartStrike™ and Navionics® Gold/HotMaps™.


Edited by mtcook16 1/18/2017 11:46 AM



Zoom - | Zoom 100% | Zoom + | Expand / Contract | Open New window
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(Solix.jpg)


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(Solix2.jpg)



Attachments
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Attachments Solix.jpg (53KB - 466 downloads)
Attachments Solix2.jpg (21KB - 450 downloads)
Chemi
Posted 1/18/2017 1:08 PM (#846612 - in reply to #846604)
Subject: RE: Humminbird Launches New SOLIX units





Wish I was rich.
muskyhunter47
Posted 1/18/2017 3:19 PM (#846623 - in reply to #846612)
Subject: Re: Humminbird Launches New SOLIX units




Posts: 1638


Location: Minnesota
15 inch and I thought 10 was big
JakeStCroixSkis
Posted 1/18/2017 9:47 PM (#846678 - in reply to #846604)
Subject: Re: Humminbird Launches New SOLIX units





Posts: 1425


Location: St. Lawrence River
Just like tv's!!! Equipment is changing so fast and so often now. 15 will soon become the standard and 20-24" units will be the big boys lol.
MuskyMike51
Posted 1/19/2017 10:55 AM (#846731 - in reply to #846604)
Subject: Re: Humminbird Launches New SOLIX units




Posts: 134


price point?
BNelson
Posted 1/19/2017 11:49 AM (#846739 - in reply to #846731)
Subject: Re: Humminbird Launches New SOLIX units





Location: Contrarian Island
arm, leg and your kidney
North of 8
Posted 1/19/2017 11:55 AM (#846741 - in reply to #846739)
Subject: Re: Humminbird Launches New SOLIX units




BNelson - 1/19/2017 11:49 AM

arm, leg and your kidney ;)


And then only if your kidney is a match for a wealthy recipient.
mtcook16
Posted 1/19/2017 12:29 PM (#846749 - in reply to #846604)
Subject: Re: Humminbird Launches New SOLIX units





Posts: 546


Location: MN
http://www.humminbird.com/Freshwater/Product-Category/Series/SOLIX-...
BNelson
Posted 1/19/2017 1:19 PM (#846760 - in reply to #846749)
Subject: Re: Humminbird Launches New SOLIX units





Location: Contrarian Island
what I don't understand is you can get a top of the line computer for well under what some of the new units are going for with more power, more memory, more technology but prices of these big screens keep going up and up and up...3500 for a unit?
most technology comes down in price....not for Humminbirds and Lowrance tho I guess
burningdubs
Posted 1/19/2017 1:43 PM (#846768 - in reply to #846760)
Subject: Re: Humminbird Launches New SOLIX units




Posts: 143


BNelson - 1/19/2017 1:19 PM

what I don't understand is you can get a top of the line computer for well under what some of the new units are going for with more power, more memory, more technology but prices of these big screens keep going up and up and up...3500 for a unit?
most technology comes down in price....not for Humminbirds and Lowrance tho I guess :(


seriously... But the bigger the screens, the bigger the fish that they find. It makes sense.
dfkiii
Posted 1/19/2017 2:20 PM (#846774 - in reply to #846760)
Subject: Re: Humminbird Launches New SOLIX units





Location: Sawyer County, WI
BNelson - 1/19/2017 1:19 PM

what I don't understand is you can get a top of the line computer for well under what some of the new units are going for with more power, more memory, more technology but prices of these big screens keep going up and up and up...3500 for a unit?
most technology comes down in price....not for Humminbirds and Lowrance tho I guess :(


One word: competition.

Windows/Intel/AMD architectures are commodities. One works pretty much exactly the same as the next. If Humminbird or Lowrance opened their technology and allowed any company to license it for a small fee the prices would drop like a jigged Bondy bait. Of course doing so would cut into their market share so that's never going to happen.

The folks at Humminbird and Lowrance have done their homework. People will buy these. If people will pay $50K plus for a fishing boat, what's another $3K ?
Chemi
Posted 1/19/2017 2:55 PM (#846778 - in reply to #846774)
Subject: Re: Humminbird Launches New SOLIX units





dfkiii - 1/19/2017 3:20 PM

One word: competition.

Windows/Intel/AMD architectures are commodities. One works pretty much exactly the same as the next. If Humminbird or Lowrance opened their technology and allowed any company to license it for a small fee the prices would drop like a jigged Bondy bait. Of course doing so would cut into their market share so that's never going to happen.

Competition, yes, but perhaps equally important is VOLUME. Hundreds of millions of computers are sold every year; 238,500,000 computers were sold in 2015. How many Humminbirds do they sell in a year?

When the volume is huge, they can afford to make the margins razor thin, IF the competition is there, too, to force it. Lower volumes need fatter margins to recoup development costs.

Still, they do seem more than a little overpriced...
PredLuR
Posted 1/19/2017 3:05 PM (#846781 - in reply to #846760)
Subject: Re: Humminbird Launches New SOLIX units





Posts: 291


Location: Madison, WI
BNelson - 1/19/2017 1:19 PM

what I don't understand is you can get a top of the line computer for well under what some of the new units are going for with more power, more memory, more technology but prices of these big screens keep going up and up and up...3500 for a unit?
most technology comes down in price....not for Humminbirds and Lowrance tho I guess :(


Could it have something to do with the fact that it is an outdoor/waterproof product? Only reason I say that is if you look at the cost of a TV vs. an "outdoor" TV made for sun/water they are much much more expensive.

Just a thought (albeit most likely an incorrect one). I definitely agree based on the cost of a laptop. Id be curious as the what the margins are on units such as this that clock in over $3,000.
Fishysam
Posted 1/19/2017 10:20 PM (#846828 - in reply to #846604)
Subject: Re: Humminbird Launches New SOLIX units




Posts: 1209


Yes it is largely to do with weather resistance. And margins are probably 40% give or take to companies that buy enough product to qualify for the best pricing. I come to that with how cabellas dumped onix units at the price they did, yes I know it was a model getting replaced.... But still
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