| dfkiii - 1/19/2017 3:20 PM
One word: competition.
Windows/Intel/AMD architectures are commodities. One works pretty much exactly the same as the next. If Humminbird or Lowrance opened their technology and allowed any company to license it for a small fee the prices would drop like a jigged Bondy bait. Of course doing so would cut into their market share so that's never going to happen.
Competition, yes, but perhaps equally important is VOLUME. Hundreds of millions of computers are sold every year; 238,500,000 computers were sold in 2015. How many Humminbirds do they sell in a year?
When the volume is huge, they can afford to make the margins razor thin, IF the competition is there, too, to force it. Lower volumes need fatter margins to recoup development costs.
Still, they do seem more than a little overpriced... |
