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| American car companies learned the lesson of arrogance the hard way in the 70s...the Big Three actually ran JD Power out of town for suggesting that car makers should think about customer satisfaction! hmmm.
but hey, each time a customer says "I wish it could do this...", just keep on telling them they're wrong. cause that works. 
companies that don't pay attention to the wishes of their current customers find out that they have a lot fewer future customers. one thing that turns people off pretty quick is when a company tries to tell it's customers what they need rather than listening to what they want.
quality products, good service, and listening to consumers leads to happy customers.
and happy customers are loyal customers.
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