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| because it just feels so dang good clapping yourself on the back.
lol...
in all seriousness, Ranger has done an extremely good job of brand development.
it's the same phenomonon as with your favorite sports team: wearing their logos and telling everyone about how they're the best makes us feel like we're part of that team.
in the case of boats, anytime you can get fans/owners to buy a product and then provide free word-of-mouth advertising for that product, you're doing something very right...starting a thread to have others confirm what you believe? it's funny, but also a sign that Ranger's product quality and service are good, and that their "lifestyle" brand marketing is working; other brands that pay attention to how Ranger is doing it will benefit.
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