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Posting a reply to: Re: "Tiller Console"

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hi


You are replying to:
lambeau
Posted 11/24/2008 7:27 PM (#346800 - in reply to #346788)
Subject: Re: "Tiller Console"


If the demand was there, boat manufactures would be building these types of rigs. Perhaps, the demand wasn't there in the past, hence maybe why consumers don't see this option available by boat manufactures?

yep, you're exactly right in a typical manufacturers-are-always-right kind of way.
no demand means that the same-old companies make the same-old boats. it's sort of a very "safe" way to approach business; just responding to market demands means that you're always selling something you know people already want.

the companies that steer the market are the ones that INNOVATE, which is taking a new idea and creating something that people aren't aware of yet.
the companies that take these kinds of risks drive the market in certain directions when they get it right. (when they get it wrong the product disappears.)

before Musky Innovations came out with the bulldawg, there was essentially no demand for this kind of soft plastic swimbait. now it dominates the market.
before Musky Mayhem came out with the Cowgirl, there was essentially no demand for double-bladed bucktails of that size. now? beyond huge.
if those companies had simply made the "safe" bait that consumers already wanted, we wouldn't be catching as many big fish.

a tiller boat with a console is an innovation; yes, it's likely to have limited demand since the tiller slice of the market is already relatively small. however, a company that makes it and advertises it just might sell a couple boats that would have gone to a different brand instead. the market's tight enough that a couple boats here and there definitely matters, especially for the smaller regional builders.

it would be nice to see more innovation in all sectors of the market. unfortunately, you're also right that recent sharp declines in sales could definitely limit the chances that we'll see many "risks" taken by boat companies who may be hesitant to pour money into developing new designs for small market slices.

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