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Location: Green Bay, WI | I just studied this extensively for about a week. I spent hours and hours reviewing both product lines. There's a thread about it in the "Tackle and Equipment" forum, but I'll briefly summarize it here.
1) Both make EXCELLENT products. You really cannot go wrong with either.
2) Lowrance has a bit more support for "bells & whistles" things, like XM Weather and audio.
3) If you want to use DrDepth to really get into making your own maps, it works a bit better with Lowrance.
4) While Lowrance has gotten a bad reputation for poor quality and customer support in the past, this is probably no longer deserved. See my other thread for more complete details.
Short answer: You really cannot go wrong with either product line, so you'll just have to decide if you want the things that Lowrance supports more so than Humminbird.
TB
EDIT: Here is a link to that thread...
http://muskie.outdoorsfirst.com/board/forums/thread-view.asp?tid=73...
Edited by tcbetka 4/11/2012 2:22 PM
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