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Posting a reply to: RE: Buying a new boat?

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[QUOTE]VMS (unlogged) - 12/3/2010  10:31 AM

Hi Everyone,

I would agree with Mike here.   I have never even thought about the profit margin for a boat or recreational product.  I would call different dealers and find out their bottom line price on the rig of choice.  Then, when I go to a dealer to discuss price, I have a very good idea of what I should be able to get for a price.  It can vary by a couple thousand dollars or more depending on the boat and the dealers you are considering.

Case in point (I hope this is o.k)  My last rig purchased was in the fall of 2004 for a 2005 model boat.  After deciding on the equipment I wanted rigged from the dealer, I called around, including the dealer I purchased my previous boat from.

I was able to shave off almost $1500 by calling around, and between the two lowest priced dealers, one of them was where I purchased my previous rig from.  I went to them directly and told them what I could buy the boat for...  They asked me what dealer.  After telling them, they came to $20 above the other dealer's price...enough for me to say "lets do this."

My humble opinion about % profit margins...  So skewed in such a way that most anyone just coming off the street is not going to be able to follow the numbers for that margin.  There are some guidelines that can be followed for something like automobiles, but even there, you still negotiate the price rather than worry about profit margin.

Not everything is about price, either.  One must also consider customer service, service department, etc. as well....  I'd much rather pay a few $$ more for good service than just low price.

Something to consider anyway...

Steve[/QUOTE]

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VMS (unlogged)

Posted 12/3/2010 10:31 AM (#468892 - in reply to #468817)
Subject: RE: Buying a new boat?

Hi Everyone,

I would agree with Mike here. I have never even thought about the profit margin for a boat or recreational product. I would call different dealers and find out their bottom line price on the rig of choice. Then, when I go to a dealer to discuss price, I have a very good idea of what I should be able to get for a price. It can vary by a couple thousand dollars or more depending on the boat and the dealers you are considering.

Case in point (I hope this is o.k) My last rig purchased was in the fall of 2004 for a 2005 model boat. After deciding on the equipment I wanted rigged from the dealer, I called around, including the dealer I purchased my previous boat from.

I was able to shave off almost $1500 by calling around, and between the two lowest priced dealers, one of them was where I purchased my previous rig from. I went to them directly and told them what I could buy the boat for... They asked me what dealer. After telling them, they came to $20 above the other dealer's price...enough for me to say "lets do this."

My humble opinion about % profit margins... So skewed in such a way that most anyone just coming off the street is not going to be able to follow the numbers for that margin. There are some guidelines that can be followed for something like automobiles, but even there, you still negotiate the price rather than worry about profit margin.

Not everything is about price, either. One must also consider customer service, service department, etc. as well.... I'd much rather pay a few $$ more for good service than just low price.

Something to consider anyway...

Steve