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Posts: 303
Location: WI | Anyone have a color chart? Thanks.
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| I don't understand why most of these companies don't update their websites as often as they need to. Most consumer websites have the new merchandise on their websites before anyone has had a chance to see it, and well before any ads appear with them in it. On here, MI as tantalizing ads for their new stuff, but when you click the ad it takes you to the MI site which has no mention of the new baits at all! Not just MI but several other musky lure companies that I've noticed. You hear buzz about a new bait, and if you can't make it to the shows to see them, you're out of luck unless someone posts photos/specs on here or one of the other musky sites. Strange way to do business in my opinion. Maybe just that these are smaller companies and they just don't have the time or resources to update their sites as often as they need to, but I'll tell ya one thing, most manufacturers of consumer goods would go out of business if they relied primarily on word of mouth and viral advertising and didn't update their websites with new products as soon as or before they have them. |
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Posts: 292
Location: SW MI | I agree. I can't make it to any shows this year but I want to buy some new lures. I can't find any new lures to buy anywhere. |
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Posts: 57
| "You can always just pick up the phone and call Brad. I am sure he would be glad to help you out in anyway."
Yes Brad will.....I called inquiring about Show Custom Shallow Invaders, 4 days later......I had them in my hands.
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Posts: 12
| To Guest and Clark1.... You guys hit the nail right on the head! It really bothers me to read lazy/faceless posts like the ones above. By making public statements as such paints an image to others reading these posts that Brad does not work hard to bring YOU the best baits possible! Infact, Brad works so hard to bring you these baits that he does not have the time to take care of every little detail like keeping an updated site.... Maybe if you are so concerned about it and aparently have plenty of time to sit and complain about it... maybe you should offer to help him stay up to date...holla holla |
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Posts: 2068
Location: Appleton,WI | Brad will do what ever it takes to make a happy customer just pick up the phone. |
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Posts: 32890
Location: Rhinelander, Wisconsin | I have a bit of insight as to what it takes to get the website updated, and it's not a process where the Manufacturer can call or email the changes in and get them implemented in a few days. This is probably a web hosting company issue more than Brad's. Most web hosting companies are very busy, and major changes are a a process, not an event. |
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Location: Grand Rapids, MI | Most muskie lure companies are great people with full time jobs and a website probably isn't at the top of their list. That said and to keep our perspective on the importance of the www. My guess is that in the muskie industry less than 20% of their business is www related. IMO taking care of the business (shows, retailers, etc.) that results in 80% of my sales first is probably more important than some photos on a website. Also, the real "season" for fishing tackle business is in April and May my guess is that by the time those months roll around there will be new baits up on many sites.
Edited by Will Schultz 2/12/2009 1:37 PM
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Posts: 358
Location: London, England | To be fair, it's a bit difficult to see a color chart on the phone!. Arguably it might be more use for overall sales to keep your website fresh and updated than attending shows too. Like it or not the web is a major reference point for just about everything now and if you're going to have a website you really need to keep it updated.
Frustrated the heck out of me when there was some talk about the models of trolling motor from Minn Kota and Motorguide, but to go to their websites you wouldn't have a clue about some of their current models, let along the new ones.
Edited by Tim Kelly 2/12/2009 1:47 PM
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Posts: 32890
Location: Rhinelander, Wisconsin | Seriously, this isn't an issue that's fixed by sending in the new images to the web design folks and they just slap them in place and hit 'submit'. New lure models, new colors, it's a major overhaul of the website if it's a static site, which it appears to be. On the other hand, I believe posts about and images of the new colors and show colors are onsite here, and have been for weeks. |
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Posts: 358
Location: London, England | I know, I used to run a couple of websites and updated them myself.
I expect it's easier to get a website updated than to book a show, load up the trailer, book accomodation, drive to the show for the weekend etc with new stock. It's just a matter of priorities |
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Posts: 32890
Location: Rhinelander, Wisconsin | Not if you have a web host who has a long list of things to do ahead of your requests. |
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| irregardless of the barriers and time constraints to updating websites, the reality is that a well organized and up-to-date website will flat out help to sell gear.
it's not "laziness" that leads people to want to see stuff online, it's the modern reality of how many people shop. heck, that's how i've been truck shopping recently. the companies who embrace the interent as a marketing tool and keep their websites current (color charts, featuring new products, etc.) will just plain sell more baits.
if i was in business and my webhost wasn't getting my work done and it was costing me potential sales...i'd find myself a new webhost.
business is business.
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Posts: 2323
Location: Stevens Point, WI | lambeau - 2/12/2009 3:42 PM
if i was in business and my webhost wasn't getting my work done and it was costing me potential sales...i'd find myself a new webhost.
business is business.
If your contract doesn't state the programmers/web host must up date your website on a regular basis it's unlikely it wil happen very quickly. Will some host/programmers or companies go above and beyond to make their clients happy, absolutely! But you're right, business is business and it's a two-way street! |
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| However, you didn't pay your web host to update your web site every other month nor was it in the contract with the web host that says it must be updated every other month etc. You paid your web host to do just that, host your web site.
My point is simply that modern marketing approaches include the internet.
savvy businesses use this to their advantage, and make sure that their online house is in order by keeping the website up-to-date (and their bills paid). there are plenty of web designers out there who are happy to produce content for you to send to your web host.
in the case of Musky Innovations, it would definitely increase their sales by having their new products showcased on their website. it's unfortunate that it's not already done, but i'm sure they're working on it.
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Posts: 415
Location: madison wisconsin | I see both sides, although I agree with what Lambeau Is saying. Having there website updated will move more products.
Edited by wers4455 2/12/2009 4:44 PM
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Posts: 7
| I agree with Lambeau 100%. It's a fact, an updated manufacturer website is going to sell A LOT more lures. I'm sure there are studies to prove this but I would estimate easily 10% increase in sales. However, companies like MI sell bulk to many retailers and may prefer this way. Imagine shipping 50,000 pro dawgs to the gander mt distrubution center or filling 50,000 single orders. Hmmmm.. |
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Posts: 32890
Location: Rhinelander, Wisconsin | I've been told they are trying hard to get the website updated. |
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Color chart for MI's Jimmy's, Slither, Titan Tubes, etc