Market Research-Muskie Fisherman
MN SLICK
Posted 6/27/2006 5:01 PM (#198320)
Subject: Market Research-Muskie Fisherman




Posts: 43


Location: United States
Anyone done any research on the muskie market? IE-total number of muskie fisherman in the U.S., in Canada, growth in the number of anglers per year, average dollar spent per year, etc?
Beaver
Posted 6/27/2006 5:07 PM (#198321 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman





Posts: 4266


I'm willing to bet that all of our wives have done a financial impact survey, whether we participated or not. AND those findings will be exposed at just the right moment. Usually when some leverage is needed or some chores need to be done.
Beav
Shady
Posted 6/27/2006 5:11 PM (#198322 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman


Musky Hunter magazine readers are geographically concentrated in the Midwest and Mid-Atlantic States and Canada, within and around the expanding range of the muskellunge. They also pursue, in order of priority, walleyes, northern pike and largemouth bass. Some interesting statistics determined by surveys conducted by Musky Hunter:

DEMOGRAPHICS

Of Musky Hunter’s readers, 79.5% are between the ages of 25 and 54.
Musky Hunter’s readers are 98.9% male.
Of Musky Hunter’s readers, 62.16% are married, 32.74% are single, 4.85% are divorced, and .2% are windowed.
SPENDING ON FISHING

The average household income of a Musky Hunter reader is $66,294, with 30% earning more than $75,000 per year and 58.8% earning at least $50,000 per year.
The average annual expenditure on musky fishing by a Musky Hunter reader is $2,929.38, exclusive of their spending on boats, motors and trailers. The following breakdown on where this money is spent:

$59.06 Fishing club dues
$275.40 Fishing tackle
$50.32 Magazine subscriptions
$46.25 Licenses
$206.01 Lures
$421.13 miscellaneous expenses
$342.56 Charter/guide fees
$445.42 Travel to fishing sites
$175.17 Fishing clothing
$730.77 Lodging
$50.32 Magazine subscriptions
$421.13 miscellaneous expenses



The average annual expenditure on boats, motors and trailers by musky Hunter readers is $6,606.80.
firstsixfeet
Posted 6/27/2006 5:31 PM (#198326 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman




Posts: 2361


That makes me feel much better though my cost distribution in no way resembles the average. I still don't want my wife reading this.
ToddM
Posted 6/27/2006 11:27 PM (#198351 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman





Posts: 20218


Location: oswego, il
I read this probably 5 or so years ago, not in the same vein but they did a study on the value of the muskies stocked on pomm de terre in missouri and it was worth nearly 1 million dollars to the ecomony. Nice return I would say.
mikie
Posted 6/28/2006 10:49 AM (#198382 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman





Location: Athens, Ohio
Some of those issues were included in a members survey in Muskie Inc's Muskie Magazine a couple years ago. Not sure if the data is on-line, though. You could contact the editor, Jim Smith. m
MN SLICK
Posted 6/29/2006 8:34 PM (#198719 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman




Posts: 43


Location: United States
Great info Shady, Thanks.
Don Pfeiffer
Posted 6/29/2006 9:06 PM (#198732 - in reply to #198320)
Subject: RE: Market Research-Muskie Fisherman




Posts: 929


Location: Rhinelander.
I believe but not 100% sure that muskie fisherman make up about one half of a percentage point of all fishermen. I believe saric mentioned it at a P.M.T.T. event. If wrong please correct me.

Pfeiff