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Bass Pro Shops helps National Fish and Wildlife Foundation raise funds in April with round up campaign

Bass Pro Shops
Published April 6, 2017



Bass Pro Shops helps National Fish and Wildlife Foundation raise funds in April with round up campaign



Bass Pro Shops is providing customers a chance to support the National Fish and Wildlife Foundation (NFWF) throughout April. Thanks to a round up campaign at all Bass Pro Shops locations across the U.S., customers are invited to donate their change to help NFWF's mission of sustaining, restoring and enhancing the nation's fish, wildlife, plants and habitats for current and future generations.

Customer round up donations will support NFWF's conservation efforts in all 50 states and U.S. territories. Since its founding in 1984, NFWF has become the nation's largest conservation grant-maker. NFWF's projects - more than 16,000 since its founding - are rigorously evaluated and awarded to some of the nation's largest environmental organizations, as well as some of the smallest. Financial commitments to its conservation mission now top $3.8 billion. In addition to NFWF receiving 100 percent of the money customers donate at the cash register, Bass Pro Shops will make a contribution at the end of the month, matching 50 percent of the donated total.

"Bass Pro Shops has been a long-time supporter of our freshwater conservation programs and restoration efforts," said Jeff Trandahl, executive director and CEO of NFWF. "The Foundation appreciates Bass Pro Shops' commitment to our conservation efforts and the support of its conservation-minded customers."

Bass Pro Shops has partnered with NFWF on several restoration efforts over the years, including the Bring Back the Natives/More Fish program, which coordinates investments that restore, protect and enhance native populations of sensitive or listed fish species across the United States, especially in areas on or adjacent to federal agency lands. Thanks in part to the partnership of Bass Pro Shops, the program has leveraged $51 million in matching contributions since its launch in 1991.

Johnny Morris has made giving back to conservation a hallmark of Bass Pro Shops since he first began selling fishing tackle in the back of his dad's liquor store in 1972. Over the course of several decades, Morris has dedicated himself to inspiring everyone, especially youth and families, to enjoy, love and conserve the great outdoors. One way that Bass Pro Shops works on behalf of conservation is by supporting the efforts of nonprofit conservation organizations that share a desire to tackle key conservation initiatives such as fish and wildlife habitat improvements, conservation and outdoor skills education, improving the quality of our lakes, rivers and springs, and conservation advocacy.

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About National Fish and Wildlife Foundation
The National Fish and Wildlife Foundation (NFWF) protects and restores our nation's wildlife and habitats. Chartered by Congress in 1984, NFWF directs public conservation dollars to the most pressing environmental needs and matches those investments with private contributions. NFWF works with government, nonprofit and corporate partners to find solutions for the most intractable conservation challenges. Over the last three decades, NFWF has funded more than 4,500 organizations and committed more than $3.8 billion to conservation projects. Learn more at www.nfwf.org.

About Bass Pro Shops®
Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father's liquor store in Springfield, Missouri, today more than 100 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America's Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as "one of America's Best Employers."