Muskie First
Published February 8, 2010

Mercury Marine has presented Mr. Marine of Fond du Lac, WI its prestigious Service Customer Satisfaction Index (CSI) Award for 2009.   This is the fourth consecutive year that Mr. Marine has won the award.  The service department is headed up by Dan Jansen.

	Mr. Marine

Mercury Marine's Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard or MerCruiser products. Mr. Marine won the Service CSI Award for its ongoing commitment to providing exemplary customer service, based on the responses of customers who had warranty work performed at the dealership during the past year. A total of 91 dealers across North America qualified for the Service CSI Award for 2009.

The CSI score for each dealer is kept and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. To be eligible for the Service CSI Award, a dealer must maintain a rolling 12-month score of 90 or better out of 100 in three areas of the Service CSI survey. These questions ask consumers to rate their overall service satisfaction with the dealer, rate their satisfaction with the Service Advisor at the dealer, and also indicate if they would re-visit the dealer again in the future.  Mr. Marine received a perfect score of 100 for 2009 year.

Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury's Service CSI surveys are recognized through the awards program.

Mercury Marine is a division of Brunswick Corporation.



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